Gimme the most info in the shortest time
We all know the saying, “A picture is worth a thousand words”...but what about videos? Long-time video advertiser Robert Weiss says that “Business decision makers LOVE online video because it gives them the most amount of information in the shortest amount of time.” We wanted to explain what the production of ‘Meditations on Nationalism’ is, solicit donations, and interest people in Quarry Theatre. All of that in a video no longer than 1 minute 45 seconds. I’ve always loved creating and editing videos since I was a kid. Once I came to college, I started to recognize the possibilities and benefits of video for advertisement purposes. With an organization like Quarry Theatre, people really want to see what is going to be performed before they go. This is exactly why movie trailers exist. So I was tasked with creating a video that will entice prospective patrons and get interested in the show. The first step in this process was to interview the Artistic Director, Ryan Cla...